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Welcome to Initiative Electronic Megastore

Welcome to Initiative Electronics Megastore! Our online avatar.

We are a multi-brand store par excellence, created to satisfy your needs for the best in consumer electronics and computers. We started with our flagship store in Lucknow at a prime location in Alambagh about 22 years back. Now, we have three more showrooms at Ashiyana, Hazratganj and Gomti Nagar. The combined floor area of our showrooms comes around 14,000 sq. fts.

At our off-line stores, Initiative offers you freedom to shop with ease, without rubbing shoulders. Having more than twenty years’ experience in serving and understanding you, we have strived to build relationships with our patrons, a bond which brings them back to us, again and again.

At Initiative focus is always on 'you'. We showcase only those brands and products, which meet your expectations and give you satisfaction and value for money. We have an ambience, which soothes your senses, we have an environment, which encourages you to feel, try, experience and understand the object of your desire, much before you take a decision to buy it.

At Initiative you will find an eager team of Sales Advisers, ready to help you choose the product best suited to your requirements and budget. They would explain the technical details, provide you with rate comparison and make you feel comfortable in handling the product. And in rare cases, if your 'proud possession' develops some snag, there is our Customer Support Department to guide you in availing after sales services offered by the original equipment manufacturers.

At Initiative you will come across a whole spectrum of consumer electronics. From basic mobile phones to smart phones, from DSLR to Mirrorless Camera, from BT speakers to home theatres, desktops to notebooks to MacBooks, from LEDs to Smart LEDs to 4K LEDs, from window ACs to Split Air-conditioners, from frost-free to side-by-side refrigerators, from semi-automatic to digital washing machines, and then microwaves, dishwashers, air purifiers, water purifiers, kitchen hoods and hobs, vacuum cleaners, and so on. The range is just stunning and the list is endless.....

Sorry! if we give an impression of being in love with ourselves. Well it might just be true. We have to concede that we are the best consumer electronics store in town.

Visit us, experience us and may be that you also feel the same.

Needless to mention that post COVID19 all our showrooms take care to ensure your safety by proper sanitization and social distancing. Our online venture is the result of the realisation of the hardships our customers faced during the lockdown. It occurred to us that if you are not able to come out for shopping, we have to find ways and means of reaching you and serving you right at your doorsteps.

Our website and our offline stores work in unison. These complement each other and provide you the best shopping solutions. You can locate the product you need at the comfort of your home on our website and just on your call, the product will be delivered to your home. The payment options are convenient and secured and delivery is the fastest one can think of from any online store. In addition, you have the facility of talking to our sales advisors, discuss the features of the product and seek their help in finalising your purchase.

Presently, we are catering to Lucknow and adjoining districts through our online services. Very shortly we will take more areas in our ambit.

Initiative Electronic MegastoreTM is the trade name of Initiative Data Systems Pvt. Ltd. A company registered in year 1999.