About Us

Welcome to Initiative Electronics Megastore!

We are a multi-brand store par excellence, created to satisfy your needs for the best in consumer electronics. We started with our flagship store at Alambagh about 20 years back. Now, we have reached Ashiyana, Hazratganj and Gomtinagar to come closer to you. The combined floor area of the three stores comes around 14,000 sq ft

At Initiative we offer you freedom to shop with ease, without rubbing shoulders. Having more than ten years experience in serving and understanding you, we have strived to build relationships with our patrons, a bond which brings them back to us, again and again.

At Initiative focus is always on 'you'. We showcase only those brands and products, which meet your expectations and give you satisfaction and value for money. We have an ambience, which soothes your senses, we have an environment, which encourages you to feel, try, experience and understand the object of your desire, much before you take a decision to buy it.

At Initiative you will find an eager team of Sales Advisers, ready to help you choose the product best suited to your requirements and budget. They would explain the technical details, provide you with rate comparison and make you feel comfortable in handling the product. And in rare cases, if your 'proud possession' develops some snag, there is our Customer Support Department to guide you in availing after sales services offered by the original equipment manufacturers.

At Initiative you will come across a whole spectrum of consumer electronics. From basic mobile phones to smart phones, from DSLR to Mirror less Camera, from iPods to home theatres, from window ACs to Split Air-conditioners, from frost-free to side-by-side refrigerators, from semi-automatic to digital washing machines, and microwave, dishwashers from toasters to food processors, from desktops to notebooks to MacBooks, from LEDs to Smart LEDs to 4K LEDs and so on, the range is just stunning and the list is endless.....

Needless to mention that post COVID19 all over showrooms take care to ensure your safety by proper sanitization and social distancing.

Sorry! if we give an impression of being in love with ourselves. Well it might just be true. We have to concede that we are the best consumer electronics store in town.

Visit us, experience us and may be that you also feel the same.


  • Wide range of products,
  • Always at-your-service attitude,
  • Customer commitment,
  • Easy finance options,
  • Attractive offers,
  • Organized setup to bring various segments of consumer electronics at a single point,
  • Products to meet customer expectations.
  • Customer's fancy and expectations
*Initiative is the brand name of M/s Initiative Data Systems Pvt. Ltd.